You’ve stumbled upon the training on Featured Offer eligibility and strategies at Amazon. This training will enlighten you on how to combine all sellers’ offers for a product on a single product detail page, making it easy for customers to find, compare, and purchase items. The goal is to feature your offer prominently on the product detail page and increase your chances by setting competitive prices, offering free shipping, or using fulfillment by Amazon.
Amazon selects offers to feature based on basic requirements, such as having a professional selling account and offering products in new condition. By meeting these requirements and using strategies like competitive pricing and great customer service, you can increase your chances of becoming the Featured Offer. Additionally, utilizing tools in Seller Central, such as the Featured Offer Eligible column and Pricing Health Dashboard, can help you monitor and manage your offers effectively.
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Understanding the Featured Offer
When it comes to selling products on Amazon, understanding what the Featured Offer is can significantly impact your sales. The Featured Offer is the seller’s offer that appears near the top of a product detail page, making it the most prominent choice for customers. This feature eliminates the need for sellers to recreate pages for products already listed on Amazon’s catalog. The Featured Offer allows customers to easily compare and purchase items, enhancing their shopping experience. If a product has variations, each child product can have its own Featured Offer, which can belong to the same or different sellers.
What is the Featured Offer?
The Featured Offer is the seller’s offer that is displayed prominently on a product detail page, making it easily accessible for customers to view, compare, and purchase items. This feature helps sellers increase their sales and visibility on Amazon by showcasing their products at the top of the page.
How is the Featured Offer selected?
Amazon selects the Featured Offer based on specific requirements that sellers need to meet. The seller must have a Professional Selling account and offer products in new condition. Additionally, sellers must set competitive prices for their products to be eligible for the Featured Offer. Amazon regularly monitors and shares external competitive prices with sellers to ensure that their prices remain competitive.
Basic requirements for becoming the Featured Offer
To be considered for the Featured Offer, sellers must have a Professional Selling account, offer products in new condition, and provide competitive prices for their products. By meeting these basic requirements, sellers can increase their chances of their offer being selected as the Featured Offer.
Strategies for Increasing Featured Offer Chances
To enhance your chances of becoming the Featured Offer on Amazon, there are several strategies you can implement to make your offer more appealing to customers.
Setting competitive prices
One of the most important strategies to increase your chances of becoming the Featured Offer is by setting competitive prices for your products. Ensure that your prices are lower or equal to the lowest price offered by other sellers to attract more customers.
Providing free shipping or faster shipping options
Offering free shipping or faster shipping options can make your offer more attractive to customers. By providing these convenient shipping options, you can increase the likelihood of your offer being selected as the Featured Offer.
Utilizing Fulfillment by Amazon (FBA)
Fulfillment by Amazon (FBA) is a convenient way to fulfill orders and make your products eligible for Amazon Prime free two-day shipping. By using FBA, you can enhance your offer’s chances of being featured on the product detail page.
Maintaining adequate stock levels
Ensure that you keep sufficient stock levels of your products to avoid running out of inventory. Products that are out of stock cannot be featured as the Featured Offer, so it’s essential to plan and manage your inventory effectively.
Delivering excellent customer service
Providing exceptional customer service can significantly impact your chances of becoming the Featured Offer. Monitor your performance metrics and address any issues promptly to ensure a positive customer experience.
Monitoring Performance Metrics
To track your performance and eligibility for the Featured Offer, it’s essential to monitor key performance metrics on Amazon.
Order defect rate (ODR)
The Order Defect Rate measures the percentage of orders with indicators of poor customer service, such as negative feedback, A-to-Z guarantee claims, or chargebacks. Sellers are required to maintain an ODR below one percent to sell on Amazon.
Shipping performance metrics
Monitoring shipping performance metrics like Late Shipment Rate (LSR), Cancel Rate (CR), and Valid Tracking Rate (VTR) can help sellers assess their fulfillment performance. Aim to keep your LSR below four percent, CR below two and a half percent, and VTR above 95 percent.
Tools for Monitoring and Managing Featured Offers
Amazon provides various tools to help sellers monitor and manage their Featured Offers efficiently.
Enable ‘Featured Offer Eligible’ column on Manage Inventory page
By enabling the ‘Featured Offer Eligible’ column on the Manage Inventory page, sellers can track whether their offers meet the requirements for the Featured Offer. This tool provides a clear indicator for each product row to help sellers stay informed.
Utilize Pricing Health Dashboard
The Pricing Health Dashboard allows sellers to view offers that are not competitively priced or not featured. By utilizing this tool, sellers can identify opportunities to adjust their prices and increase their chances of becoming the Featured Offer.
Automate pricing using dynamic pricing rules
Automating pricing using dynamic pricing rules can help sellers adjust their prices in response to changes in the Featured Offer or other pricing events. Create pricing rules based on Amazon’s pre-defined or customized options to keep your offers competitive and increase your chances of being featured.
Inventory Planning in Seller Central
Maintaining adequate inventory levels is crucial for eligibility as the Featured Offer. By utilizing the Inventory Planning tool in Seller Central, sellers can monitor their inventory levels and restock products to ensure they remain eligible for the Featured Offer.
Additional Resources
In addition to the tools and strategies mentioned above, Amazon provides additional resources to help sellers maximize their chances of becoming the Featured Offer.
Seller University for in-depth learning
Seller University offers a range of educational resources and modules tailored to help sellers understand the requirements and best practices for becoming the Featured Offer. Explore the various courses available to enhance your knowledge and improve your selling strategy.
Success stories and best practices
Learn from successful sellers who have effectively implemented strategies to become the Featured Offer on Amazon. Reading success stories and best practices can provide valuable insights and inspiration for improving your own offer and increasing your chances of being featured.
Articles tailored for different types of Amazon sellers
Amazon offers a range of articles tailored to different types of sellers, providing valuable information and tips to enhance your selling experience. Explore these articles to learn more about optimizing your offer and maximizing your chances of becoming the Featured Offer.
By understanding the Featured Offer, implementing effective strategies, monitoring performance metrics, utilizing tools, and exploring additional resources, sellers can increase their chances of having their offer featured prominently on Amazon. Stay informed, stay competitive, and watch your sales soar as the Featured Offer! If you’re feeling overwhelmed by the complexities of selling on Amazon, know that you don’t have to navigate it alone. Barrel Aged E-Commerce specializes in resolving the toughest Amazon challenges—from suppressed listings to PPC optimization and everything in between. Their team of experts are there to help you cut through the chaos, streamline your operations, and maximize your sales. Reach out to them today for personalized guidance and actionable solutions tailored to your business. Let’s make Amazon work for you! *Barrel Aged E-Commerce is a sponsor of this blog.