Are you new to selling on Amazon and looking for a quick overview of how to get started? Look no further! In this 5-minute video from Amazon Seller University, you will learn about creating your account, listing products, fulfilling orders, and receiving payments. Additionally, you will be introduced to important tools like Amazon Brand Registry and Fulfillment by Amazon (FBA) to help you grow your business.
When setting up your selling account, make sure to choose between an individual plan or a professional plan based on your needs. As you begin listing products, consider enrolling your brand in Amazon Brand Registry for added benefits and protections. And when it comes to fulfillment, you can choose between merchant fulfillment or FBA, which offers the advantage of Amazon Prime free two-day shipping for eligible products. Keep an eye on your account health dashboard to ensure a smooth selling experience for both you and your customers. Happy selling!
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Creating a Selling Account
When you decide to start selling on Amazon, the first step is to create a selling account. You can do this by visiting Sell.amazon.com and clicking on the sign-up button. From there, you will need to create your Amazon account by providing the necessary credentials. During the registration process, you will be asked for information about yourself and your business, as well as details needed to set up payments and settlement processing. It is important to choose between an individual and professional selling plan. The individual plan charges 99 cents per sale and provides access to essential selling tools, while the professional plan costs $39.99 per month and offers advanced tools for advertising, listing, and pricing. Both plans allow sellers to participate in Fulfillment by Amazon (FBA).
After completing registration, you can sign in to Seller Central. Make sure to configure your account settings first, then use the main menu to navigate to tools for each part of the selling cycle.
Enrolling in Amazon Brand Registry
If you are the owner of an eligible brand, it is highly recommended to enroll it with Amazon Brand Registry before listing products. Brand Registry is a free program that provides additional benefits and protections, giving brands more control over their product detail pages. You can visit Brandservices.amazon.com at any time to review requirements and start the enrollment process.
Listing Products on Amazon
When you are ready to list a product on Amazon, start by checking if it already exists in the Amazon store. If the product is new, you will need to create a new product detail page and add your offer information simultaneously. You will likely need a unique product ID, such as a UPC, ISBN, EAN, or JAN. Each product ID is paired with a barcode, making it scannable. In some cases, you may need to apply for a G10 exemption if a product doesn’t have a barcode.
There are two methods for listing products on Amazon: listing one at a time or in bulk. All sellers can list products one at a time using Ad Products in Seller Central. For professional sellers, there is also the option to match or create product listings in bulk using the Add Products via Upload tool.
Methods for Listing Products
Listing one product at a time involves searching for a specific product and matching your offer to its product detail page or creating a new listing. For professional sellers, there is the option to match or create product listings in bulk by selecting product categories, generating a spreadsheet with product information, and uploading the completed file.
Order Fulfillment Options
There are two main order fulfillment options on Amazon: Merchant Fulfillment (MFN) and Fulfillment by Amazon (FBA). MFN puts you in control of the customer experience, requiring you to handle everything from prepping and packing to arranging delivery and customer service. FBA allows sellers to send products to Amazon for processing, where they are stored in fulfillment centers. Amazon handles picking, packing, and shipping the products, as well as customer service and returns.
Receiving Payments
Once customers start purchasing your products, you will begin to receive payments on a regular basis. Amazon settles seller accounts every two weeks, with payments transferred to your bank account through an automated Clearinghouse. You can track your payments and upcoming payouts using the Payments Dashboard in Seller Central.
Understanding Account Health Dashboard
The Account Health Dashboard in Seller Central is a valuable resource for monitoring Amazon policies and performance targets. You can use it to understand your customer service performance, compliance with policies, and shipping performance for MFN orders. By regularly monitoring your account health, you can ensure a smooth selling experience for yourself and your customers.
Helpful How-To Articles
Amazon provides helpful how-to articles that offer step-by-step instructions on everyday tasks within Seller Central. These articles include success stories and lessons from other businesses, making selling on Amazon easier for brand owners, sellers of all levels, and established Amazon sellers.
Target Audience
The information provided in this article is aimed at brand owners, Amazon sellers of all levels (from beginners to titans), and established Amazon sellers. Whether you are just starting out on Amazon or looking to grow your existing business, the content covers essential steps and tools for success.
Conclusion
In conclusion, selling on Amazon involves creating a selling account, enrolling in Amazon Brand Registry, listing products, choosing the right fulfillment option, receiving payments, and monitoring your account health. By following the steps outlined in this article and utilizing the tools and programs available on Amazon, you can set yourself up for continued growth and success in the Amazon marketplace. Thank you for taking the time to learn about selling on Amazon, and best of luck in your selling journey! If you’re feeling overwhelmed by the complexities of selling on Amazon, know that you don’t have to navigate it alone. Barrel Aged E-Commerce specializes in resolving the toughest Amazon challenges—from suppressed listings to PPC optimization and everything in between. Their team of experts are there to help you cut through the chaos, streamline your operations, and maximize your sales. Reach out to them today for personalized guidance and actionable solutions tailored to your business. Let’s make Amazon work for you! *Barrel Aged E-Commerce is a sponsor of this blog.